HarperStudio, the very smart, diverse, web-savvy imprint of HarperCollins that just signed new media types like Baratunde Thurston, Kevin Rose, Ryan Tate, Melanie Notkin of Savvie Auntie and author Jill Kargman, known for Momzillas, among other novels, asked on Facebook (and their blog) what readers think about Newsweek's "We Read It So You Don't Have To" feature, in this case, about Lori Gottlieb's new book Marry Him: The Case for Settling for Mr. Wrong (currently 106 on Amazon), based on her 2008 article in The Atlantic.
From Fast Company:
HarperStudio will publish just two books a month and offer authors 50-50 profit sharing, rather than a traditional 7% to 15% royalty.
Very interesting - I truly tend to think all publicity is good publicity; like even if people aren't going to buy the book, the fact that they know about it is preferable to never having heard of it. I actually thought the book was both better and had a different argument than the (IMO) offensive article. Not 100% behind it but it gave me a lot of stuff to think about whereas the article made me want to scream.
As for Newsweek, I hadn't seen that - pretty impressed with their rundown, especially namechecking the Cristina Nehring book which obviously doesn't have the populist appeal of Gottlieb's but was (from what I read, which wasn't, admittedly, the whole book) an interesting take on the topic of love and romance. I also like that Newsweek can cop to being wrong about the whole marrying vs. getting killed by a terrorist madness that Susan Faludi debunked back in the day.