The Best Women's Erotica of the Year series is now on Instagram, or why I'm putting everything I can into using book marketing tips for this title
Warning: You are going to be hearing a lot from me about my 61st anthology, Best Women's Erotica of the Year, Volume 1. I'm not apologizing, just letting you know. I've been editing anthologies since 2004, but working on this one feels in some ways like I'm doing it for the first time. Why? Because this one feels special in an entirely new way. It feels like I've been given an editorial gift that I don't want to squander. I will be announcing a call for submissions for the second volume on January 1st at bweoftheyear.com, and the deadline will be April 1, 2016, but for the first half of 2016, I will be focused on getting this book into as many stores as possible, and into the hands (and, later, ears) of as many readers as I can.
It feels momentous, like the culmination of all I've learned since that first anthology. I've done a lot right, and faltered here and there, with my anthologies, but I've discovered some of what both brings me joy about editing and what I think brings strength to the series. One of the things I'm most proud of is giving authors the opportunity to be published for the first time, such as Rose P. Lethe, whose story "Out of the Ordinary," about a couple where the trans man is having a tough time dealing with his disapproving family, and sex helps them bond as a couple. This is her first published erotica story. I hope to publish more authors' first published erotica in the series too.
So because this book is so important to me, I'm going all out in terms of promotion. I've been sending postcards to bookstores and sex toy stores to let them know about the book. I've been doing outreach on Twitter and via email. So far, I can tell you that Good Vibrations, with stores in the San Francisco Bay Area and Brookline, Massachusetts, and Toronto sex toy stores Come As You Are and Good for Her will have Best Women's Erotica of the Year, Volume 1, when it comes out on January 12th, and postcards for it in the next few weeks. I hope to add to that list in a big way.
I've planned free readings, happening January 19th in San Francisco at Good Vibrations Polk Street and March 31st in Chicago at The Pleasure Chest, where I look forward to reading with contributors, especially those I've never met in person before.
I'm also trying something new with social media. In addition to Best Women's Erotica of the Year being on Facebook, Twitter and Tumblr, I've set up an Instagram account for the series.
Due to my making a typo the first time around, the title is not the full series name, but bestwomenseroticaofyearseries, which I think captures what this is: a series devoted to women's erotica. I look forward to posting photos from stores that stock it, and from our readings and events, and maybe even a short video here and there. Please feel free to follow the series, and I'll follow back (my personal Instagram account is rachelkramerbussel).
Thank you for your support for this book! Anything you can do to help it succeed is much appreciated. Here's some suggestions:
1. Follow us on one of the above social media platforms and share the news that the book is coming out.
2. Back our Thunderclap campaign. By doing so, you'll allow Thunderclap to post one time on January 12th on your Facebook, Twitter or Tumblr account letting people know the book is out.
3. Pre-order the book on Amazon or another online bookstore.
3. Pre-order the book at your local independent bookstore.
5. Mark Best Women's Erotica of the Year, Volume 1 as want to read on Goodreads.
6. Come to one of our events! Or let me know where you'd like to see us do a reading by emailing bweoftheyear at gmail.com
7. On January 12th or afterwards, leave a review on Goodreads or Amazon or Bn.com or Powells or your blog or anywhere else. Tag the book on social media or send the link to bweoftheyear at gmail.com so I can spread the word.
8. On January 1, check out the call for submissions for Best Women's Erotica of the Year, Volume 2, and if you qualify, consider submitting your work, or share the call with a writer you'd like to see published in this series.
Thank you for reading! I can't wait to share these 22 amazingly hot, sexy, creative, fun, wonderful stories with the world.