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Thursday, March 12, 2009

All the details on my SXSW food blog panel

I'm so so so excited about SXSW! I leave Saturday morning and then return home on a 5:40 am (!!) flight from Austin Wednesday morning. Alamo Drafthouse, Humpday, BBQ, the Hilton, panels galore...

Will be blogging more about my must-sees, but first and foremost is my panel. Also: Cupcakes Take the Cake Cupcake Social 2.0 party Sunday, March 15, 4-6 pm, Tiniest Bar in Texas! FREE CUPCAKES!

My panel! All info also on Upcoming.

Nom Nom Nom: The Secrets of Successful Foodblogging (link to SXSW site)
March 17, 3:30-4:30 pm
SXSW Interactive
Room 18BCD

Learn the secrets of successful foodblogging. What does it take to build a successful food blog? From niche single-food specific blogs like Cupcakes Take the Cake to broader blogs like Midtown Lunch, we'll share the secrets of making readers hungry for more and attracting press and advertisers. Room 18BCD.

Some of the topics we plan to cover are:

Picking a specialty/area of interest
Developing/maintaining your readership
Building community online and offline
Generating advertising and press
Getting a book deal from your food blog

Zach Brooks

Zach Brooks of Midtown Lunch

Fat man, likes to eat. Sorry, is that not enough? After spending 10 years working in radio at WFNX in Boston, and Indie 103.1 FM in Los Angeles, Zach discovered his true calling while working at Sirius Satellite Radio in New York City's Midtown Manhattan: finding good places to eat lunch. The blog Midtown Lunch was born in May of 2006 partly as a public service to help other office workers find good lunch, but mostly as an excuse for Zach to eat really fattening lunches every day. ("I had to eat at that buffet honey, it was for work!") Overwhelmed by the surprise success of the site (apparently there are a lot of fat people working in Midtown), Zach left Sirius in April of 2008 to work full time on Midtown Lunch, and as a food blog consultant for other companies. He is considering writing a book about how to be a food blogger without becoming morbidly obese; but wouldn't know where to start. Maybe a guide to all-you-can-eat buffets is a better idea.

Addie Broyles

Addie Broyles, Nom Nom Nom: The Secrets of Successful Foodblogging  panelist, SXSWi

Hailing from the Missouri Ozarks, Addie Broyles expanded her cooking (and eating) skills on the West Coast and Spain before settling in Austin, where she works as the food writer for the Austin American-Statesman and Since she took on the food beat last year, Broyles has brought the newspaper's food coverage into the 21st century with her blog, Relish Austin (, videos, food meet-ups and Twitter (@broylesa), where she befriends complete strangers who happen to like food 140 characters at a time.

Rachel Kramer Bussel

Rachel Kramer Bussel ( is the founder and co-editor of food blog Cupcakes Take the Cake (, an internationally renowned group food blog. Representing the blog, she has appeared on The Martha Stewart Show, and been quoted in The New York Times, USA Today, The Independent (UK), National Post (Canada), the book Stuffed and many other publications. Additional, she is a freelance writer who has contributed to Cosmopolitan, Gothamist, Huffington Post, Newsday, Tango, Time Out New York, The Village Voice, and other publications. Rachel has edited over 20 anthologies, most recently Best Sex Writing 2009, Do Not Disturb, and The Mile High Club, and hosts In The Flesh Reading Series. She lives in New York City.

Cathy Erway

Cathy Erway writes about all things home-cooked on her blog, Not Eating Out in New York. Begun in 2006, it chronicled her two-year restaurant fast, while exploring communal cooking events throughout NYC. She is working on a book based on the blog, to be published by Gotham/Penguin this fall. She writes another blog on "green" living at The Huffington Post, and has written for Brooklyn Based, The L Magazine, Block Magazine, Serious Eats and Culinate. She lives in Brooklyn.

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