Are book titles with hashtags like #GIRLBOSS the next publishing trend?
I explored the trend of book titles like #GIRLBOSS, #scandal, #YesAllWomen and #Berlin45 the next big thing in publishing? I explore the topic in my first piece for The Guardian US. I love getting the opportunity to write about books and learned a lot about marketing savvy from those I interviewed, including Sophia Amoruso, Nasty Gal CEO and her editor, and young adult novelist Sarah Ockler.
Labels: book publishing, books, girlboss, Guardian US, hashtags, Sarah Ockler, scandall, Sophia Amoruso, The Guardian
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