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Tuesday, December 25, 2007

Quoted in the L.A. Times on cupcakes

Mrs. Beasley's, two cupcakes
Photo of Mrs. Beasley's cupcakes from Flickr user jleighb

The L.A. Times ran a story today on cupcakes, largely focusing on Mrs. Beasley's, that has a few quotes from me as well:

Few details of Paris Hilton's jailhouse drama enraptured the media as much as the imprisoned celebutante's oft-described craving for Mrs. Beasley's gourmet cupcakes.

It was another high-profile shout-out for the Los Angeles purveyor of high-end baked goods, which has been collecting celebrity endorsements since Barbra Streisand walked into the original Mrs. Beasley's in Tarzana almost 20 years ago.

Cupcakegate also illustrated how a once-humble bakery product has gone upscale, morphing from a homemade staple at children's birthday parties into a pricey custom-made comestible boasting its own bakeries, mail-order sites and, inevitably, blogs. Consider: Gourmet cupcakes from Williams-Sonoma made Oprah's 2007 "favorite things" list.

"In the last three years it has really exploded; at least every two weeks I'm hearing about a new cupcake bakery opening somewhere," said New Yorker Rachel Kramer Bussel, who helps run a blog called Cupcakes Take the Cake...


Read the rest of the article

If anyone has a paper copy and could cut out the article and mail it to me, I'd love that - my address is Prince St. Station, PO Box 39, New York, NY 10012 and if you can send it, drop me a line at rachelkb at gmail.com with your address so I can thank you!

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