Quote in USA Today cover story on cupcakes!

More Cupcakes Take the Cake-related news...USA Today reporter Marco R. della Cava has delved into the cupcake craze and come up with a great cover story, "Cupcake bakeries cater to the kid in us," including a quote from yours truly. I love his description of Kara's Cupcakes as "$3 frosted hand grenades capable of detonating any diet."

Here's what I had to say:

I have as much fun thinking about cupcakes as I do eating them," says Rachel Kramer Bussel, a New York-based writer and creator of a blog called Cupcakes Take the Cake. "Nostalgia alone cannot explain the success of the cupcake. It's much more about a dessert that reflects your own personality, whether you're getting a peanut-butter-and-jelly-flavored cupcake or one that tastes like a mojito."

Kramer Bussel says she receives an e-mail a week from someone opening a new cupcake-only store and estimates about 75 such shops nationwide. "I keep waiting for this to die down, and instead it keeps mushrooming."

Miette, Kara's, and Citizen Cupcake are all on my to taste list for my San Francisco trip next month.