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Tuesday, January 30, 2007

"Cupcakes Are Back," Daily News-Record

I love doing press for the cupcake blog but I have to say, sometimes I just get stumped. I don't want to throw out some reason I think cupcakes are so popular when all it is is an educated guess. I like that they're so popular (we have been inundated with news of new bakery openings) but whether it's sex or cupcakes, I never want to act like I know what I'm talking about when I don't. Hence, my answers.

My fellow cupcake blogger Allison and I are quoted in this article in the Daily News-Record from Harrisonburg, VIrginia:

"Cupcakes Are Back: Taste of Childhood Returns With Grown-Up Flavors"

Rachel Kramer Bussel, a New York-based journalist, founded a blog called "Cupcakes Take The Cake" in late 2004.

The blog, which has recipes, links to cupcake-only bakeries and photos of lavishly decorated dwarf desserts, has "taken off," she says.

Bussel has even interviewed singer Lisa Loeb — who you might remember for her signature tortoise-shell cat-eye glasses and the song "Stay," a #1 hit in 1994 — for the blog. (Loeb, in case you’re wondering, is very picky about the amount of icing on her cupcakes, and is fond of baking banana cupcakes with orange and kumquat cream cheese icing).

Bussel doesn’t like to call cupcakes trendy because it implies the frenzy will die down at some point.

"But there is sort of a buzz about cupcakes," she said. "It’s not just the big cities anymore, it’s other places too."

Bussel says it’s hard to put your finger on what, exactly, is driving the cupcake craze.

Having your own, individual portion of cake is appealing to some people, she says, as is the relatively cheap price and the wide variety of fun flavors.

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